Mar 02, 2022
By: Gotham FC
Gotham FC to Leverage Blockchain Technology to Enhance Fan Experience and Broaden Community Impact
Harrison, NJ – NJ/NY Gotham FC and Algorand, an industry-leading blockchain company designed to be the most efficient and greenest blockchain available, announced a multi-year partnership deal today. As part of the deal, Algorand will become the front-of-jersey partner and first-ever “Official Blockchain and NFT Partner” of the National Women’s Soccer League club. Gotham FC and Algorand will be unveiling blockchain enabled payments and NFT integrations in-stadium and in the community.
“Merging Algorand’s sustainable, innovative, and best-in-class blockchain technology with the Gotham FC community presents an extraordinary opportunity to enhance and digitize the gameday experience,” said Keli Callaghan, Chief Marketing Officer, Algorand. “We’re beyond excited to help Gotham FC utilize our cutting-edge technology to build a truly immersive and one-of-a-kind fan experience that demonstrates the exciting possibilities blockchain can bring to the soccer community.”
Through this landmark partnership, Gotham FC will leverage Algorand’s award-winning blockchain technology to elevate the fan experience with a series of in-game NFT giveaways, blockchain scavenger hunts, and blockchain enabled purchasing for tickets and merchandise. Further, Gotham FC season ticket members will be rewarded with access to even more exclusive giveaways ranging from rarer NFTs to post-game field access opportunities. All of these experiences will be powered by Algorand's native digital wallet.
“Algorand and Gotham FC share similar mission driven goals, which is what makes this partnership so exciting,” said Andrea Pagnanelli, Chief of Business Operations, Gotham FC. “Whether it’s blockchain or sports, both of our organizations are committed to empowering women and impacting our community. I look forward to working closely with the Algorand team to launch initiatives focused on equality, inclusion, and the advancement of women in the blockchain, sports, and STEM sectors.”
Gotham FC and Algorand will also team up to launch several community initiatives focused on sustainability. In a joint partnership with Soccer Post, Gotham FC and Algorand will host recycled soccer equipment drives at Soccer Post locations throughout New Jersey and New York to benefit the MORE Foundation and its One Million Tree project in Ghana, where trees are planted on protected school campuses to educate students and the community on farming and sustainability. The equipment received will be donated to local, underserved communities. All fans who donate will receive an exclusive Gotham-focused NFT.
Fans can earn early access to the first Gotham FC NFT Collectible by purchasing their 2022 Season Tickets today at gothamfc.com. Membership benefits include tickets to all Gotham FC regular-season home games, priority access for playoff tickets, merchandise discounts, exclusive Members-only events, and much more.
Algorand’s historic three-year, mid-seven figure investment in women’s soccer was facilitated by Excel Sports Management’s Properties Division, the go-to solution for commercial strategy development and the sale of world-class partnership assets.
Algorand is building the technology to power the Future of Finance (FutureFi), the convergence of traditional and decentralized models into a unified system that is inclusive, frictionless, and secure. Founded by Turing Award-winning cryptographer Silvio Micali, Algorand developed a blockchain infrastructure that offers the interoperability and capacity to handle the volume of transactions needed for defi, financial institutions and governments to smoothly transition into FutureFi. The technology of choice for more than 500 global organizations, Algorand is enabling the simple creation of next generation financial products, protocols and exchange of value. For more information, visit www.algorand.com.
About Gotham FC
Originally named Sky Blue FC, the Club underwent a major rebrand in April 2021 and officially changed its name to NJ/NY Gotham FC. Representing New Jersey and New York, the Club plays its National Women’s Soccer League home matches at Red Bull Arena in Harrison, NJ. The Club has been part of the NWSL since the league launched in 2013. Founded in 2007, Gotham FC originally debuted as Jersey Sky Blue in the W-League of United Soccer Leagues. The Club won its first trophy as Sky Blue FC in 2009 after winning the inaugural Women’s Professional Soccer championship. Most recently, Gotham FC played in the 2021 Challenge Cup Final against the Portland Thorns, the Club’s first ever championship appearance in NWSL competition.